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Tuesday, December 16, 2008

Home Based Business Marketing

Internet Marketing for Newbies

Internet marketing for newbies is a bit of an oxymoron. This is so since in theory the ideas behind Internet marketing may be fairly straightforward, however, carrying out successful plans can be very complicated. This article will make an effort to describe the concept of Internet marketing for newbies and will outline some essential strategies which can be of help to home based business owners launching their own Internet marketing campaign. I will look at concepts such as building a website, and optimizing your site for search engines.

The first and most basic step is creating a website to start your Internet marketing campaign. If you have a badly designed or do not have a website, consider re-designing or creating one so you can effectively advertise your products. Software packages are available for those who do not have any design experience. These will help you to have a functional, attractive website in a short period of time.

Ultimately, optimizing your website for search engines is an essential feature of an Internet marketing campaign. Home business websites are ranked by search engines based on the quality and relevance of your website for search terms. Internet users use search engines to locate the top websites on a subject, which means that Internet users are prone to only visit websites which rank high on search engines. As a result, if your website is not high on the ranking, you are unlikely to produce much traffic from Internet users who utilize search engines to locate important websites. High ranking websites most likely get the majority of traffic from the search engines and small business websites appearing on the first page of the search results will probably enjoy a great level of success in improving their traffic.

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